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Article Source: Science News, Articles and Information | Scientific AmericanIs it best to make like Lady GaGa or go barefaced? Christine Ottery talks to evolutionary biologist Mark Changizi about makeup.
She layered up the base with concealer and powder, and applied 10 other products to make her eyes pop and her limps plump. Watching one of my best friends put on a mask of makeup on for a date, I suddenly felt sad, despite my own love of a slick of red lipstick or a sweep of peachy blush.
Although I tend to take evolutionary biology theories with a pinch of salt due to a shift in neuroscientific thinking towards neuroplasticity, Changizi’s skin theory of colour sight sent my brain buzzing off in lots of different directions. I wondered: Is wearing makeup a disadvantage or advantage to our social skills? Are we shutting people out from detecting our feelings by simulating our health or arousal by painting our faces in rosy tints? What role does culture have to play in all of this?
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