Without color additives, colas wouldn't be brown, margarine wouldn't be yellow, and mint ice cream wouldn't be green. Here at the FDA, we're committed to making sure the color additives in your food are safe.
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Color additives are used in foods to:
- Offset color loss due to exposure to light, air, temperature extremes, moisture, or storage conditions.
- Make natural variations in color look more uniform.
- Enhance colors that occur naturally.
- Provide color to colorless and “fun” foods, like those brightly colored popsicles that are perfect for beating the summer heat.
In other words, color additives are strictly for cosmetic purposes and have absolutely no legitimate reason to be in our food supply.
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