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There are two choices for the 138 acres of private land sitting to the left of the Hollywood Sign: develop it into a site for luxury living or leave it as open space. What happens next is up to the community, or perhaps, the world at large.
When the LAPD on Monday sent out a mysterious community e-mail alert stating that the sign would be "covered up for an international campaign [...] until further notice," a surprise meant for Thursday began to unravel. The world's most famous sign, which originally read "HOLLYWOODLAND"--and thanks to pranks, "CALTECH," "HOLLYWeeD" and other phrases throughout the years--is expected to read "Save the Peak" on Thursday.
