(CBS) Today was the third and final day of the world memory championship in London. And no, remembering to pick up a loaf of bread on the way home would not have qualified you for the final, reports CBS News correspondent Elizabeth Palmer.
Ben Pridmore from Britain once again has proven he's got the most powerful memory in the world.
The three time international champion faced down stiff competition in events that included matching names to faces and memorizing 4,000 numbers in sequence.



